The Regional Air Service Corporation (RASC) is an organization formed by both public and private entities to serve the mutual desire of increasing air service to the Reno-Tahoe area to support tourism, business, and economic development efforts. The organization aims to position the Reno-Sparks-Lake Tahoe-Northern Nevada region as one destination, to focus on identifying national and international markets, to increase quality air service to and from the Reno-Tahoe International Airport and to target common tourism and business industry concerns for cooperative action.